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Seth Godin: The Mona Lisa is not on social media

(Post inspired by Cal Newport, Must read his blog and essays.)

World's greatest marketer recommending against using social media yourself to promote yourself.

I couldn't get much more confirmation than this. Haha.

Doing the real work is very useful than just spending time on social media website talking about yourself.

In the essay, he argues,

The Mona Lisa has a huge social media presence. Her picture is everywhere. But she doesn’t tweet. She’s big on social media because she’s an icon, but she’s not an icon because she’s big on social media.

Cal Newport also says something along the line in his The New York Times essay.

As you become more valuable to the marketplace, good things will find you. To be clear, I’m not arguing that new opportunities and connections are unimportant. I’m instead arguing that you don’t need social media’s help to attract them.

If a tech company has built its sole business around making you click on their app. Then being careful about the extend these companies could go. Social media exploits human psychology vulnerabilities so that it can capitalize on them.

I have gone towards more depth about thinking for yourself in my video essay.

Not many social media website wants you to think whats the opportunity cost of spending time on their service.

Social media apps on your smartphone train your brain to look for a dopamine hit during the slightest boredom (or stress).

Also, constant distraction makes it harder to do hard, valuable, and potentially fulfilling work if your brain is looking for a dopamine hit each moment.


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